What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

Status: Free Trial
Duke University
Increasing Real Estate Management Profits: Harnessing Data Analytics
Skills you'll gain: Data Visualization Software, Tableau Software, Financial Modeling, Business Process, Peer Review, Business Analysis, Presentations, Property Management, Data Analysis, MySQL, Risk Analysis, Real Estate, Financial Analysis, Microsoft Excel
4.7
Rating, 4.7 out of 5 stars
242 reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
INSEAD
Blockchain Opportunity Analysis
Skills you'll gain: Peer Review, Blockchain, Plan Execution, Market Opportunities, Business Analysis, Competitive Analysis, Strategic Thinking, Market Analysis, Solution Design, Feasibility Studies, New Business Development, Business Modeling, Value Propositions, Business Strategy, Proposal Development, Decision Making, Market Research, Target Audience
4.6
Rating, 4.6 out of 5 stars
207 reviews
Intermediate · Course · 1 - 3 Months
Status: Free Trial
University of Illinois Urbana-Champaign
Customer Centric Innovation
Skills you'll gain: Design Thinking, Innovation, New Product Development, Product Development, Customer Insights, Service Design, Customer experience strategy (CX), User Feedback, Consumer Behaviour, Business Strategies, Market Opportunities
4.6
Rating, 4.6 out of 5 stars
52 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Introducción a CRM con HubSpot
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines
4.7
Rating, 4.7 out of 5 stars
71 reviews
Beginner · Guided Project · Less Than 2 Hours
Illinois Tech
Mastering Excel Essentials to Enhance Business Value
Skills you'll gain: Microsoft Excel, Data Visualization, Data Management, Spreadsheet Software, Data Entry, Data Analysis Expressions (DAX), Business Analytics, Data-Driven Decision-Making, Productivity Software, Financial Modeling, Decision Making, Business Modeling, Data Validation
Build toward a degree
4.4
Rating, 4.4 out of 5 stars
24 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Corporate Finance Institute
SQL Fundamentals for Data Analysts
Skills you'll gain: SQL, Databases, Data Manipulation, Data Analysis, Relational Databases, Business Intelligence, Query Languages, Data Warehousing, Data Transformation
4.8
Rating, 4.8 out of 5 stars
35 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Corporate Finance Institute
Fundamentals of Data Analysis in Excel
Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Dashboard, Data Transformation, Data Analysis, Excel Formulas, Exploratory Data Analysis, Data Visualization Software, Data Presentation, Data Manipulation, Data Modeling
4.8
Rating, 4.8 out of 5 stars
49 reviews
Beginner · Course · 1 - 3 Months
Universidad de Palermo
Management de Eventos
Skills you'll gain: Event Management, Event Planning, Advertising, Hospitality, Resource Allocation, Stakeholder Management, Dashboard, Marketing Communications, Communication Strategies, Organizational Skills, Target Audience, Program Evaluation, Scheduling, Budgeting
4.3
Rating, 4.3 out of 5 stars
29 reviews
Beginner · Course · 1 - 4 Weeks
IE Business School
Market Research Essentials for Marketing Management
Skills you'll gain: Market Research, Business Research, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Business Intelligence, Competitive Intelligence, Market Opportunities, Data Collection
Beginner · Course · 1 - 4 Weeks
Alfaisal University | KLD
مهارات البيع الاحترافية | Professional Selling Skills
Skills you'll gain: Overcoming Objections, Sales, Negotiation, Sales Process, Product Knowledge, Rapport Building, Communication, Value Propositions, Persuasive Communication, Customer Relationship Building, Customer Service, Needs Assessment, Active Listening, Empathy
4.5
Rating, 4.5 out of 5 stars
37 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Google Cloud
Data Management and Storage in the Cloud
Skills you'll gain: Data Lakes, Data Governance, Data Architecture, Data Management, Cloud Storage, Database Management, Data Warehousing, Data Access, Metadata Management, NoSQL, Star Schema, Data Quality, Big Data, Query Languages, Data Integration, Application Programming Interface (API), Performance Tuning
4.1
Rating, 4.1 out of 5 stars
33 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
The Chinese University of Hong Kong
Entrepreneurship
Skills you'll gain: Entrepreneurship, Market Opportunities, Innovation, Business Planning, Business Leadership, Business Development, New Product Development, Financial Analysis, Business Strategy, Market Research, Presentations, Growth Strategies, Financial Modeling, Fundraising
4.7
Rating, 4.7 out of 5 stars
286 reviews
Beginner · Course · 1 - 3 Months