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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      E

      Edureka

      Mastering Power BI for Data Analytics & Storytelling

      Skills you'll gain: Power BI, Snowflake Schema, Data Analysis Expressions (DAX), Data Modeling, Microsoft SQL Servers, AWS Identity and Access Management (IAM), Inventory Management System, Transact-SQL, Amazon Web Services, SQL, Data Visualization Software, Interactive Data Visualization, Dashboard, Data Storytelling, Database Design, Data Analysis, Data Presentation, Data Transformation, Analytical Skills, Business Intelligence

      4.4
      Rating, 4.4 out of 5 stars
      ·
      21 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      MathWorks

      Data Processing and Feature Engineering with MATLAB

      Skills you'll gain: Feature Engineering, Dimensionality Reduction, Data Integration, Exploratory Data Analysis, Data Visualization, Matlab, Data Processing, Descriptive Statistics, Data Cleansing, Data Manipulation, Histogram, Data Transformation, Text Mining, Predictive Modeling, Unstructured Data, Image Analysis, Natural Language Processing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      346 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Data Science Fundamentals

      Skills you'll gain: Data Ethics, Predictive Modeling, Unsupervised Learning, Natural Language Processing, Predictive Analytics, Data Analysis, Classification And Regression Tree (CART), Regression Analysis, Data Mining, Statistical Analysis, Data Science, Social Media, Text Mining, Anomaly Detection, Business Analytics, Decision Tree Learning, Statistical Modeling, Big Data, Analytics, Cloud Computing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      240 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      Imperial College London

      Evaluation of Digital Health Interventions

      Skills you'll gain: Data Visualization Software, Health Informatics, Health Information Management, Tableau Software, Analytics, Health Technology, Data Management, Clinical Trials, Telehealth, Statistical Analysis, Data Analysis, Health Care, Big Data

      4.7
      Rating, 4.7 out of 5 stars
      ·
      34 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Logistic Regression with NumPy and Python

      Skills you'll gain: Matplotlib, Data Visualization, Seaborn, Exploratory Data Analysis, NumPy, Data Analysis, Jupyter, Machine Learning, Python Programming, Supervised Learning, Regression Analysis, Algorithms

      4.5
      Rating, 4.5 out of 5 stars
      ·
      393 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Statistics and Data Analysis with Excel, Part 1

      Skills you'll gain: Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Probability, Box Plots, Histogram, Probability Distribution, Probability & Statistics, Scatter Plots, Statistics, Microsoft Excel, Excel Formulas, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Machine Learning for Accounting with Python

      Skills you'll gain: Machine Learning Algorithms, Unsupervised Learning, Scikit Learn (Machine Learning Library), Machine Learning, Text Mining, Applied Machine Learning, Time Series Analysis and Forecasting, Data Processing, Supervised Learning, Predictive Modeling, Python Programming, Regression Analysis, Feature Engineering, Jupyter, Pandas (Python Package), Natural Language Processing, Statistical Analysis, Performance Metric

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      43 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Imperial College London

      Healthcare Entrepreneurship: Taking Ideas to Market

      Skills you'll gain: Intellectual Property, Presentations, Public Speaking, Innovation, Healthcare Industry Knowledge, Entrepreneurship, Organizational Strategy, Grant Applications, New Product Development, Fundraising, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      69 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Integrated and Strategic Communication Campaigns

      Skills you'll gain: Strategic Communication, Communication Planning, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Brand Strategy, Campaign Management, Integrated Marketing Communications, Earned Media, Paid media, Owned Media, Shared Media, Employee Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Python: de cero a analista de datos

      Skills you'll gain: Exploratory Data Analysis, Matplotlib, Pandas (Python Package), Extract, Transform, Load, Data Analysis, NumPy, Package and Software Management, Time Series Analysis and Forecasting, Data Visualization Software, Data Science, Python Programming, Jupyter, Graphing, Data Import/Export, Data Manipulation, Scripting, Software Installation, Computational Thinking, Development Environment, Mac OS

      4.2
      Rating, 4.2 out of 5 stars
      ·
      39 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Data Management and Storage in the Cloud

      Skills you'll gain: Data Lakes, Data Governance, Data Architecture, Data Management, Cloud Storage, Database Management, Data Warehousing, Data Access, Metadata Management, NoSQL, Star Schema, Data Quality, Big Data, Query Languages, Data Integration, Application Programming Interface (API), Performance Tuning

      4.1
      Rating, 4.1 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Total Data Quality

      Skills you'll gain: Data Quality, Quantitative Research, Data Validation, Data Integrity, Data Collection, Data Cleansing, Quality Assurance, Data Processing, Data Analysis, Data Access, Statistical Analysis, Sampling (Statistics), Threat Detection, Statistical Methods

      4.6
      Rating, 4.6 out of 5 stars
      ·
      52 reviews

      Beginner · Specialization · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Mastering Power BI for Data Analytics & Storytelling: Edureka
    • Data Processing and Feature Engineering with MATLAB: MathWorks
    • Data Science Fundamentals: University of California, Irvine
    • Evaluation of Digital Health Interventions: Imperial College London
    • Logistic Regression with NumPy and Python: Coursera Project Network
    • Statistics and Data Analysis with Excel, Part 1: University of Colorado Boulder
    • Machine Learning for Accounting with Python: University of Illinois Urbana-Champaign
    • Healthcare Entrepreneurship: Taking Ideas to Market: Imperial College London
    • Integrated and Strategic Communication Campaigns: University of Colorado Boulder
    • Python: de cero a analista de datos: Universidad Nacional Autónoma de México

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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