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    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

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    Find the Best Social Media Marketing Course for Your Goals

    • Y

      Yonsei University

      International Entertainment and Sports Marketing

      Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Content Marketing, Marketing Strategies, Brand Marketing, New Business Development, Social Media Marketing, Innovation, Influencing, Storytelling, Virtual Reality

      4.7
      Rating, 4.7 out of 5 stars
      ·
      480 reviews

      Mixed · Course · 1 - 4 Weeks

    • N

      Northwestern University

      Engagement & Nurture Marketing Strategies

      Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Content Marketing, Marketing Effectiveness, Target Market, Customer Engagement, Content Creation, Lead Generation, Multimedia

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • I

      IBM

      IBM Product Manager

      Skills you'll gain: User Story, Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Agile Software Development, Product Roadmaps, Agile Methodology, Kanban Principles, Backlogs, Product Planning, Sprint Retrospectives, Agile Project Management, Agile Product Development, Product Strategy, Product Testing, Project Management Life Cycle, Stakeholder Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • S

      Starweaver

      Grow with AI: Your AI-driven Growth Marketing strategy

      Skills you'll gain: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, Marketing Effectiveness, Marketing Analytics, Customer experience strategy (CX), Customer Engagement, Lead Generation, Artificial Intelligence, Customer Insights, Customer Retention, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      Storytelling in Branding and Content Marketing

      Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Presentations, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      319 reviews

      Beginner · Course · 1 - 3 Months

    • M

      Macquarie University

      Global sustainability and corporate social responsibility: Be sustainable

      Skills you'll gain: Business Ethics, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Governance, Business Management, Corporate Strategy, Ethical Standards And Conduct, Business Strategy, Business, Supply Chain, Environmental Issue, Economic Development, Entrepreneurship, Organizational Structure, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      443 reviews

      Beginner · Course · 1 - 3 Months

    • M

      Meta

      Meta Front-End Developer

      Skills you'll gain: Jest (JavaScript Testing Framework), Version Control, UI/UX Research, Usability Testing, Responsive Web Design, Data Structures, Unix Commands, HTML and CSS, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, User Interface and User Experience (UI/UX) Design, Bootstrap (Front-End Framework), React.js, Mobile Development, Front-End Web Development, Algorithms, Javascript

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • T

      The Museum of Modern Art

      Fashion as Design

      Skills you'll gain: Culture, Cultural Diversity, Aesthetics, Innovation, Design, Art History, Environmental Issue, Research, Sociology, Design Thinking, Creativity, World History

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.9K reviews

      Beginner · Course · 1 - 3 Months

    • U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Email Marketing, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, E-Commerce, Search Engine Optimization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      174 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Georgia Institute of Technology

      Improve Your English Communication Skills

      Skills you'll gain: Sales Presentation, Presentations, Business Writing, Business Correspondence, Verbal Communication Skills, Public Speaking, Cultural Diversity, Business Communication, Professional Networking, Cultural Sensitivity, Writing, English Language, Vocabulary, Communication, Writing and Editing, Interpersonal Communications, LinkedIn, Grammar, Instagram, Concision

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Copenhagen Business School

      An Introduction to Consumer Neuroscience & Neuromarketing

      Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Brand Awareness, Psychology, Magnetic Resonance Imaging

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.4K reviews

      Beginner · Course · 1 - 3 Months

    • N

      Northwestern University

      The Business of Social

      Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Business Marketing, Marketing Effectiveness, Marketing, Marketing Operations, Performance Measurement, Performance Analysis, Business Metrics, Customer Engagement, Return On Investment, Key Performance Indicators (KPIs), Program Management, Integrated Marketing Communications, Law, Regulation, and Compliance, Information Privacy, Data Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      810 reviews

      Mixed · Course · 1 - 4 Weeks

    Searches related to social media marketing

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    1…111213…360

    In summary, here are 10 of our most popular social media marketing courses

    • International Entertainment and Sports Marketing: Yonsei University
    • Engagement & Nurture Marketing Strategies: Northwestern University
    • IBM Product Manager: IBM
    • Grow with AI: Your AI-driven Growth Marketing strategy : Starweaver
    • Storytelling in Branding and Content Marketing : IE Business School
    • Global sustainability and corporate social responsibility: Be sustainable: Macquarie University
    • Meta Front-End Developer: Meta
    • Fashion as Design: The Museum of Modern Art
    • Customer Understanding and Digital Marketing Channels: Unilever
    • Improve Your English Communication Skills: Georgia Institute of Technology

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Social media marketing courses typically cover a broad range of essential skills including:

    • Social media strategy and planning
    • Creating and curating engaging content
    • Utilizing platforms like Meta, Instagram, X, and LinkedIn
    • Digital advertising and promotions on social media
    • Analytics and data analysis to measure campaign effectiveness
    • SEO techniques for enhancing online visibility
    • Community management and customer engagement strategies
    • Crisis management and brand reputation monitoring‎

    No prior marketing experience is necessary to begin with beginner social media marketing courses. The program offerings are designed to support learners at all levels:

    • Newcomers can start with the basics of social media platforms and simple content creation.
    • Intermediate learners can develop targeted marketing campaigns and learn to analyze engagement data.
    • Advanced professionals can refine large-scale strategies and explore integrated digital marketing techniques.‎

    Social media marketing courses on Coursera offer various credential options:

    • Certifications in comprehensive social media marketing
    • Professional certificates from industry leaders
    • Specialized course certificates that focus on particular skills such as influencer marketing or social media analytics
    • These certificates can be instrumental in validating your skills and for enhancing your professional profile on platforms like LinkedIn.‎

    Skills in social media marketing can lead to diverse roles in the marketing and communications sectors including:

    • Social Media Manager
    • Digital Marketing Specialist
    • Content Strategist
    • Brand Manager
    • SEO Specialist
    • Community Manager
    • Professionals in these roles use their social media marketing skills to build brand awareness, engage with customers, and drive sales and traffic through targeted digital campaigns.‎

    Yes, Coursera offers a variety of free courses across many topics, including social media marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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