• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      K

      Korea Advanced Institute of Science and Technology(KAIST)

      Global Public Procurement

      Skills you'll gain: Strategic Sourcing, Procurement, Supplier Performance Management, Public Policies, Public Administration, Request For Quotation (RFQ), Request for Proposal, Regulation and Legal Compliance, Bidding, Policy Analysis, Compliance Management, Contract Management, Market Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      82 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      Y

      Yale University

      Digital Media for Health Outcomes, English

      Skills you'll gain: Advertising Campaigns, Media and Communications, Program Evaluation, Digital Communications, Behavioral Health, Persuasive Communication, Research, Instagram, Facebook, Survey Creation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      49 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      I

      Indian Institute for Human Settlements

      The Art and Science of Economic Policy

      Skills you'll gain: Economics, Policy, and Social Studies, Public Policies, Behavioral Economics, Policy Development, Policy Analysis, Economics, Governance, Public Administration, Decision Making, Market Analysis, Competitive Analysis, Root Cause Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      119 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Goodwill Industries International

      Client Intake, Assessments, Skill Analysis and Planning

      Skills you'll gain: Recruitment, Goal Setting, Coaching, Recruitment Strategies, Client Services, Needs Assessment, Gap Analysis, Strategic Thinking, Analytical Skills, Critical Thinking, Case Management, Planning, Rapport Building, Accountability, Relationship Building

      4.6
      Rating, 4.6 out of 5 stars
      ·
      77 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      M

      Meta

      GenAI in Social Media Marketing

      Skills you'll gain: Generative AI, Social Media Marketing, Social Media, Social Media Content, Target Audience, MarTech, Business Marketing, Content Creation, Social Media Strategy, Artificial Intelligence, Digital Marketing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      31 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Principles of Leadership: Leading Technical Teams

      Skills you'll gain: Technical Management, Team Leadership, Stakeholder Management, Delegation Skills, Negotiation, Team Management, Organizational Leadership, Meeting Facilitation, Leadership, Recognizing Others, Leadership Development, Business Leadership, Leadership and Management, Team Motivation, Team Building, Courage, Mentorship, Decision Making, Collaboration, Communication

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      31 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Introduction to Generative AI in Finance

      Skills you'll gain: Accounting and Finance Software, Generative AI, Financial Services, Payroll Systems, Compliance Management, Financial Forecasting, Artificial Intelligence, Financial Regulations, Automation, Financial Reporting, Investment Management, Emerging Technologies, Risk Management, Trend Analysis

      3.7
      Rating, 3.7 out of 5 stars
      ·
      45 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      ChatGPT for Beginners: Using AI for Market Research

      Skills you'll gain: ChatGPT, Market Research, Business Research, Employee Surveys, Market Analysis, Customer Insights, Prompt Engineering, Language Interpretation, Translation, and Studies, Persona Development, Generative AI, Content Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      78 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      C

      CertNexus

      Communicate Effectively about Ethical Challenges in Data-Driven Technologies

      Skills you'll gain: Corporate Communications, Stakeholder Engagement, Media Relations, Business Ethics, Diversity and Inclusion, Strategic Communication, Stakeholder Communications, Diversity Equity and Inclusion Initiatives, Data Ethics, Communication Strategies, Business Leadership, Stakeholder Management, Business Communication, Crisis Management, Enterprise Risk Management (ERM), Public Relations, Communication, Leadership and Management, Business Strategy, Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      94 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Social Media Advertising

      Skills you'll gain: Social Media, Social Media Marketing, Online Advertising, Social Media Strategy, Digital Advertising, Advertising Campaigns, Paid media, Facebook, Pinterest, Instagram, Marketing, TikTok, Content Creation, Brand Awareness, Customer Engagement, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      326 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Strategic Thinking

      Skills you'll gain: Strategic Thinking, Strategic Decision-Making, Systems Thinking, Contingency Planning, Business Strategy, Business Planning, Analysis, Trend Analysis, Complex Problem Solving, Risk Analysis, Data-Driven Decision-Making, Decision Making, Competitive Analysis, Forecasting, Market Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      55 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Inglés Empresarial: el márketing y ventas

      Skills you'll gain: Marketing Design, Sales Presentations, Graphic Design, English Language, Data Visualization, Brainstorming, Advertising, Persuasive Communication, Selling Techniques, Presentations, Marketing Communications, Marketing, Influencing, Public Speaking, Consultative Selling, Business Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      323 reviews

      Intermediate · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…109110111…312

    In summary, here are 10 of our most popular marketing strategy courses

    • Global Public Procurement: Korea Advanced Institute of Science and Technology(KAIST)
    • Digital Media for Health Outcomes, English: Yale University
    • The Art and Science of Economic Policy: Indian Institute for Human Settlements
    • Client Intake, Assessments, Skill Analysis and Planning: Goodwill Industries International
    • GenAI in Social Media Marketing: Meta
    • Principles of Leadership: Leading Technical Teams: University of Colorado Boulder
    • Introduction to Generative AI in Finance: Coursera Instructor Network
    • ChatGPT for Beginners: Using AI for Market Research: Coursera Project Network
    • Communicate Effectively about Ethical Challenges in Data-Driven Technologies: CertNexus
    • Social Media Advertising: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok