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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


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    Coursera

    Manager of Managers: Performance Management and Metrics

    Skills you'll gain: Team Performance Management, Performance Management, Key Performance Indicators (KPIs), Performance Measurement, Employee Performance Management, Management Training And Development, Performance Metric, Performance Improvement, Human Resource Strategy, Performance Analysis, Business Metrics, Performance Review, Constructive Feedback, Organizational Strategy, Accountability, Employee Engagement, Data-Driven Decision-Making, Analytics, Continuous Improvement Process, Driving engagement

    Intermediate · Course · 1 - 4 Weeks

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    University of Maryland, College Park

    Product Ideation, Design, and Management

    Skills you'll gain: Stakeholder Management, Product Management, Product Development, New Product Development, Wireframing, Financial Statements, Product Design, User Experience Design, Team Leadership, Prototyping, Competitive Analysis, Commercialization, Product Lifecycle Management, Financial Modeling, Value Propositions, Proposal Writing, Innovation, Target Market, Market Opportunities, Ideation

    4.5
    Rating, 4.5 out of 5 stars
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    719 reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Introduction to Market Research

    Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Market Dynamics, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Marketing Strategies, Market Trend, Consumer Behaviour, Focus Group, Trend Analysis, Competitive Analysis, Strategic Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
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    45 reviews

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Generative AI for Sales

    Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting

    4.2
    Rating, 4.2 out of 5 stars
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    29 reviews

    Intermediate · Specialization · 1 - 3 Months

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    Coursera

    CHRO Excellence: Transforming HR Teams

    Skills you'll gain: Culture Transformation, Human Resource Strategy, Human Capital, Organizational Change, Diversity and Inclusion, Strategic Leadership, Talent Management, Business Transformation, Change Management, Workforce Planning, Organizational Effectiveness, Data-Driven Decision-Making, Predictive Analytics, Strategic Partnership

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Crie artes para redes sociais usando Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media, Multimedia, Marketing Design, Content Creation, Graphic and Visual Design, Animations, Editing, Marketing, Presentations

    4.6
    Rating, 4.6 out of 5 stars
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    68 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Google Cloud

    생성형 AI 리더 (Generative AI Leader)

    Skills you'll gain: Prompt Engineering, Google Gemini, Responsible AI, Generative AI Agents, Retrieval-Augmented Generation, Generative AI, AI Enablement, Google Workspace, Gemini, AI Product Strategy, Google Cloud Platform, AI Workflows, Data Governance, Productivity Software, AI Security, Organizational Strategy, Cloud Infrastructure, Artificial Intelligence, Cloud Computing, Collaboration

    Beginner · Specialization · 3 - 6 Months

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    AI CERTs

    AI Essentials

    Skills you'll gain: Agentic systems, Generative AI Agents, AI Workflows, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), Emerging Technologies, Business Ethics, Social Impact, Problem Solving, Analysis, Business Planning

    Beginner · Course · 1 - 3 Months

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    Coursera

    Manager of Managers: Coaching and Mentoring People Managers

    Skills you'll gain: Employee Coaching, Strategic Leadership, Succession Planning, Leadership Development, Leadership and Management, Mentorship, Coaching, Professional Development, People Management, Team Management, Decision Making, Performance Management, Organizational Strategy

    Intermediate · Course · 1 - 4 Weeks

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    Technion - Israel Institute of Technology

    From Idea to Startup

    Skills you'll gain: Business Planning, Value Propositions, Entrepreneurship, Ideation, Business Strategy, New Product Development, Risk Management, Product Development, Innovation, Communication, Business Risk Management, Persuasive Communication, Feasibility Studies, Verification And Validation, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
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    780 reviews

    Mixed · Course · 1 - 3 Months

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    University of California, Irvine

    Communication in the 21st Century Workplace

    Skills you'll gain: Communication, Business Communication, Intercultural Competence, Teamwork, Professional Development, Telecommuting, Adaptability, Self-Awareness, Demography

    4.5
    Rating, 4.5 out of 5 stars
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    3.9K reviews

    Beginner · Course · 1 - 4 Weeks

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    CertNexus

    CertNexus Certified Ethical Emerging Technologist

    Skills you'll gain: Crisis Management, Data Ethics, Governance, Business Ethics, Responsible AI, Media Relations, Strategic Thinking, Communication Strategies, Business Leadership, Accountability, Ethical Standards And Conduct, Emerging Technologies, Organizational Leadership, Public Relations, Operational Risk, Risk Management, Communication, Leadership, Learning Strategies, Test Planning

    4.7
    Rating, 4.7 out of 5 stars
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    601 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Manager of Managers: Performance Management and Metrics: Coursera
  • Product Ideation, Design, and Management: University of Maryland, College Park
  • Introduction to Market Research: Coursera
  • Generative AI for Sales: Coursera
  • CHRO Excellence: Transforming HR Teams: Coursera
  • Crie artes para redes sociais usando Canva: Coursera
  • 생성형 AI 리더 (Generative AI Leader): Google Cloud
  • AI Essentials: AI CERTs
  • Manager of Managers: Coaching and Mentoring People Managers: Coursera
  • From Idea to Startup: Technion - Israel Institute of Technology

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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