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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • M

      MathWorks

      Exploratory Data Analysis with MATLAB

      Skills you'll gain: Interactive Data Visualization, Data Import/Export, Technical Communication, Data Analysis, Exploratory Data Analysis, Data Visualization Software, Data Science, Matlab, Statistical Analysis, Probability & Statistics, Descriptive Statistics, Data Manipulation, Data Mapping, Scripting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      813 reviews

      Beginner · Course · 1 - 3 Months

    • K

      Kennesaw State University

      Customer Centricity with Professor Jagdish Sheth

      Skills you'll gain: Customer Retention, Trustworthiness, Expectation Management, Corporate Sustainability, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Environmental Social And Corporate Governance (ESG), Human Resource Strategy, Customer Relationship Building, Consultative Approaches, Diversity Marketing, Customer Analysis, Value Propositions, Target Market, Innovation, Socioeconomics, Business Ethics, Environmental Management Systems

      4.7
      Rating, 4.7 out of 5 stars
      ·
      36 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Inferential and Predictive Statistics for Business

      Skills you'll gain: Statistical Inference, Business Analytics, Analytics, Statistical Analysis, Statistical Hypothesis Testing, Regression Analysis, Data-Driven Decision-Making, Business Mathematics, Statistical Methods, Probability & Statistics, Statistical Modeling, Predictive Analytics, Microsoft Excel

      4.8
      Rating, 4.8 out of 5 stars
      ·
      862 reviews

      Intermediate · Course · 1 - 3 Months

    • Q

      Queen Mary University of London

      Introduction to Market Research

      Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Research Reports, Research Methodologies, Surveys, Research, Market Analysis, Qualitative Research, Data Analysis, Business Ethics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      66 reviews

      Beginner · Course · 1 - 4 Weeks

    • B

      Board Infinity

      Snowflake - SnowPro Core Certification Preparation

      Skills you'll gain: Performance Tuning, User Accounts, Data Warehousing, Identity and Access Management, Data Modeling, Data Integration, SQL, Cloud Computing Architecture, Role-Based Access Control (RBAC), Data Import/Export, Business Intelligence, Data Transformation, Data Security, Scalability

      2.7
      Rating, 2.7 out of 5 stars
      ·
      16 reviews

      Intermediate · Course · 1 - 4 Weeks

    • E

      Emory University

      Consulting Tools and Tips

      Skills you'll gain: Management Consulting, Business Consulting, Benchmarking, Microsoft Excel, Business Research, Analysis, Market Research, Competitive Analysis, Market Analysis, Data Modeling, Supply Chain, Interviewing Skills, Trend Analysis, Business Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      299 reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Business Transformation with Google Cloud en Español

      Skills you'll gain: Cloud Security, Business Transformation, Digital Transformation, Innovation, Technology Roadmaps, Technology Strategies, Google Cloud Platform, Cloud Computing, Thought Leadership, Proposal Development, Data Security, Data-Driven Decision-Making, Business Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      90 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Assisting Public Sector Decision Makers With Policy Analysis

      Skills you'll gain: Statistical Analysis, Program Evaluation, Policy Analysis, Data Analysis, Statistical Methods, Public Policies, Statistical Hypothesis Testing, Policy Development, Analytical Skills, Forecasting, R Programming, Data-Driven Decision-Making, Research Design, Time Series Analysis and Forecasting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      25 reviews

      Intermediate · Course · 1 - 3 Months

    • A

      Amazon Web Services

      Data Analytics and Databases on AWS

      Skills you'll gain: Extract, Transform, Load, Data-Driven Decision-Making, Amazon Web Services, Data Warehousing, Big Data, Databases, Business Analytics, NoSQL, Data Analysis, Data Pipelines, Unstructured Data, Data Processing, Cloud API, SQL, Data Storage, Relational Databases, Data Transformation, Data Visualization Software

      4.7
      Rating, 4.7 out of 5 stars
      ·
      52 reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      Keller Williams

      Sales Fundamentals

      Skills you'll gain: Lead Generation, Value Propositions, Sales Process, Sales Management, Branding, Social Media Content, Property Management, Customer Relationship Management, Communication, Real Estate, Customer experience strategy (CX), Relationship Building, Professional Networking

      4.9
      Rating, 4.9 out of 5 stars
      ·
      26 reviews

      Beginner · Course · 1 - 3 Months

    • D

      DeepLearning.AI

      KI für alle

      Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Business Strategy, Data Ethics, Data Science, Business Analytics, Artificial Neural Networks, Machine Learning, Cross-Functional Collaboration, Deep Learning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Serverless Data Processing with Dataflow: Foundations

      Skills you'll gain: Dataflow, Serverless Computing, Identity and Access Management, Data Pipelines, Google Cloud Platform, Cloud Security, Data Processing, Data Security, Data Storage Technologies, Containerization

      4.2
      Rating, 4.2 out of 5 stars
      ·
      89 reviews

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Exploratory Data Analysis with MATLAB: MathWorks
    • Customer Centricity with Professor Jagdish Sheth: Kennesaw State University
    • Inferential and Predictive Statistics for Business: University of Illinois Urbana-Champaign
    • Introduction to Market Research: Queen Mary University of London
    • Snowflake - SnowPro Core Certification Preparation: Board Infinity
    • Consulting Tools and Tips: Emory University
    • Business Transformation with Google Cloud en Español: Google Cloud
    • Assisting Public Sector Decision Makers With Policy Analysis: University of Michigan
    • Data Analytics and Databases on AWS: Amazon Web Services
    • Sales Fundamentals: Keller Williams

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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