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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • M

      Microsoft

      Preparing for DP-900: Microsoft Azure Data Fundamentals Exam

      Skills you'll gain: Microsoft Azure, Relational Databases, Databases, Cloud Storage, Analytics, Data Storage, Data Lakes, NoSQL, Cloud Computing, Data Warehousing, SQL, Test Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      121 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Mastering Data Analysis with Pandas

      Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, NumPy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      164 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • L

      L&T EduTech

      Digital Technology in Manufacturing

      Skills you'll gain: Product Lifecycle Management, Embedded Systems, Embedded Software, Manufacturing and Production, Robotic Process Automation, Manufacturing Processes, Control Systems, Computer-Aided Design, Manufacturing Operations, Programmable Logic Controllers, Automation, Internet Of Things, Production Process, Mechanical Design, Cyber Engineering, Lean Manufacturing, Digital Transformation, Business Technologies, Engineering Analysis, C (Programming Language)

      4.4
      Rating, 4.4 out of 5 stars
      ·
      18 reviews

      Intermediate · Specialization · 1 - 3 Months

    • U

      University of California, Davis

      GIS Applications Across Industries

      Skills you'll gain: ArcGIS, Geographic Information Systems, Public Health, Land Management, Geospatial Mapping, Spatial Analysis, Community Health, Emergency Response, Environmental Science, Natural Resource Management, Business Development, Market Analysis, Risk Mitigation, Supply Chain

      4.6
      Rating, 4.6 out of 5 stars
      ·
      72 reviews

      Intermediate · Course · 1 - 4 Weeks

    • P

      Packt

      Data Analysis with Pandas and Python

      Skills you'll gain: Pandas (Python Package), Data Import/Export, Matplotlib, Pivot Tables And Charts, Jupyter, Data Visualization Software, Microsoft Excel, Data Analysis, Text Mining, Data Manipulation, Data Cleansing, NumPy, Data Analysis Software, Data Integration, Data Wrangling, Time Series Analysis and Forecasting, Data Transformation, Python Programming, Data Structures, Integrated Development Environments

      4.7
      Rating, 4.7 out of 5 stars
      ·
      18 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

      Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Web Content, Productivity Software, Brand Awareness, Marketing Automation, Generative AI

      3.9
      Rating, 3.9 out of 5 stars
      ·
      46 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Mercadeo analítico

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Return On Investment, Statistical Analysis, A/B Testing

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Business Analysts: Faster Insights

      Skills you'll gain: Business Analysis, Business Process Modeling, Business Analytics, Stakeholder Management, Generative AI Agents, Business Process, Stakeholder Communications, Business Intelligence, Business Process Improvement, Data Ethics, Artificial Intelligence, Data Visualization, Automation, SQL

      4.6
      Rating, 4.6 out of 5 stars
      ·
      15 reviews

      Intermediate · Course · 1 - 4 Weeks

    • M

      Microsoft

      Perform data science with Azure Databricks

      Skills you'll gain: PySpark, Databricks, Apache Spark, MLOps (Machine Learning Operations), Microsoft Azure, Big Data, Scikit Learn (Machine Learning Library), Deep Learning, Data Transformation, Machine Learning, Distributed Computing, Feature Engineering, Exploratory Data Analysis

      3.2
      Rating, 3.2 out of 5 stars
      ·
      74 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Microsoft

      Marketing, Communication, and PR

      Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Content Performance Analysis, Strategic Communication, Target Audience, Campaign Management, Content Creation, Digital Media Strategy, Ethical Standards And Conduct, AI Personalization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Use SurveyMonkey to Create a Survey and Analyze Results

      Skills you'll gain: Employee Surveys, Data Collection, Business Research, Data Analysis, User Feedback, Business Software, Data Presentation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      417 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • M

      Microsoft

      Introduction to Generative AI for Data Analysis

      Skills you'll gain: Prompt Engineering, Generative AI, Data Ethics, Data Cleansing, OpenAI, Data Analysis, ChatGPT, Artificial Intelligence, Data Transformation, Data Quality, Power BI, Exploratory Data Analysis, Anomaly Detection

      4.5
      Rating, 4.5 out of 5 stars
      ·
      44 reviews

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Preparing for DP-900: Microsoft Azure Data Fundamentals Exam: Microsoft
    • Mastering Data Analysis with Pandas: Coursera Project Network
    • Digital Technology in Manufacturing: L&T EduTech
    • GIS Applications Across Industries: University of California, Davis
    • Data Analysis with Pandas and Python: Packt
    • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera Instructor Network
    • Mercadeo analítico: University of Virginia
    • GenAI for Business Analysts: Faster Insights: Coursera Instructor Network
    • Perform data science with Azure Databricks: Microsoft
    • Marketing, Communication, and PR: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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