• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      U

      University of Michigan

      Making Successful Decisions through the Strategy, Law & Ethics Model

      Skills you'll gain: Intellectual Property, Arbitration, Strategic Decision-Making, Mediation, Business Ethics, Decision Making, Law, Regulation, and Compliance, Business Leadership, Ethical Standards And Conduct, Contract Management, Contract Negotiation, Talent Acquisition, Human Resources, Regulation and Legal Compliance, Business Strategy, Labor Law, Product Development, Business Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      442 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SkillUp

      Mastering Program Management: Strategy to Certification

      Skills you'll gain: Stakeholder Engagement, Program Management, Stakeholder Management, Change Control, Stakeholder Communications, Change Management, Product Roadmaps, Governance, Risk Management, Project Management, Project Management Life Cycle, E-Commerce, Organizational Strategy, Project Management Institute (PMI) Methodology, Communication Strategies, Resource Management, Procurement, Project Management Office (PMO), Benefits Administration, Performance Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      52 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google Cloud

      Gen AI Agents: Transform Your Organization

      Skills you'll gain: Generative AI Agents, Prompt Engineering, Generative AI, Google Cloud Platform, AI Personalization, Technology Strategies, Organizational Strategy, Innovation, Customer experience improvement, Large Language Modeling, Solution Design, Application Development, Data Store

      4.7
      Rating, 4.7 out of 5 stars
      ·
      66 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Public Speaking with Canva

      Skills you'll gain: Public Speaking, Canva (Software), Verbal Communication Skills, Infographics, Communication, Graphic and Visual Design

      4.4
      Rating, 4.4 out of 5 stars
      ·
      147 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Digital Twins

      Skills you'll gain: Manufacturing Operations, Digital Transformation, Enterprise Architecture, Simulations, Business Transformation, Technology Strategies, Product Lifecycle Management, Internet Of Things, System Implementation, Risk Modeling, Business, Emerging Technologies, Real Time Data, Cybersecurity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      95 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Copenhagen

      Academic Information Seeking

      Skills you'll gain: Intellectual Property, Research, Record Keeping, Document Management, Information Management, Learning Strategies, Research Methodologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      752 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      EDHEC Business School

      Python and Machine-Learning for Asset Management with Alternative Data Sets

      Skills you'll gain: Text Mining, Data Processing, Applied Machine Learning, Network Analysis, Web Scraping, Financial Data, Asset Management, Unstructured Data, Machine Learning Methods, Data Manipulation, Advanced Analytics, Market Trend, Financial Statement Analysis, Consumer Behaviour, Market Analysis, Financial Analysis, Financial Market, Data Transformation, Financial Modeling, Predictive Analytics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      232 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      E

      Erasmus University Rotterdam

      A Business Approach to Sustainable Landscape Restoration

      Skills you'll gain: Business Modeling, Business Solutions, Innovation, Land Management, Environmental Engineering and Restoration, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Natural Resource Management, Environment and Resource Management, Sustainability Reporting, Complex Problem Solving, Business Management, Economic Development, Strategic Partnership, Cost Benefit Analysis, Stakeholder Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      96 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Accounting for Business Decision Making: Strategy Assessment and Control

      Skills you'll gain: Management Accounting, Cost Accounting, Budgeting, Organizational Strategy, Strategic Decision-Making, Accounting, Capacity Planning, Technical Accounting, Performance Measurement, Business Strategy, Organizational Effectiveness, Price Negotiation

      3.9
      Rating, 3.9 out of 5 stars
      ·
      113 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Global Strategy II: Doing Business in The Global Economy

      Skills you'll gain: Corporate Strategy, Business Strategy, Political Sciences, International Relations, Strategic Planning, Mergers & Acquisitions, Strategic Thinking, Market Opportunities, Strategic Decision-Making, Business Development, Competitive Analysis, Market Dynamics, Risk Management, Decision Making, Cultural Diversity, Cost Reduction

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      144 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidad Nacional Autónoma de México

      Los gobiernos locales como actores internacionales

      Skills you'll gain: Public Policies, Political Sciences, International Relations, Diplomacy, Policy Development, Policty Analysis, Research, and Development, Public Administration, Legal Strategy, Advocacy, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      957 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      N

      Northeastern University

      Healthcare Analytics Essentials

      Skills you'll gain: Peer Review, Health Information Management and Medical Records, Health Care Administration, Analytics, Patient Safety, Business Analytics, Health Care, Data Analysis, Statistics, Performance Measurement, Statistical Analysis, Data Collection, Systems Thinking, Strategic Thinking, Data Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…102103104…312

    In summary, here are 10 of our most popular marketing strategy courses

    • Making Successful Decisions through the Strategy, Law & Ethics Model: University of Michigan
    • Mastering Program Management: Strategy to Certification: SkillUp
    • Gen AI Agents: Transform Your Organization: Google Cloud
    • Public Speaking with Canva: Coursera Project Network
    • Digital Twins: University of Michigan
    • Academic Information Seeking: University of Copenhagen
    • Python and Machine-Learning for Asset Management with Alternative Data Sets: EDHEC Business School
    • A Business Approach to Sustainable Landscape Restoration: Erasmus University Rotterdam
    • Accounting for Business Decision Making: Strategy Assessment and Control: University of Illinois Urbana-Champaign
    • Global Strategy II: Doing Business in The Global Economy: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok