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    Digital Marketing Courses

    Digital marketing courses can help you learn how to reach audiences online through search engines, social media, email, and content strategies.

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    Find the Best Digital Marketing Course for Your Goals

    • U

      University of London

      Business and Marketing Strategies

      Skills you'll gain: Operations Management, Process Design, Business Operations, Operational Excellence, Marketing Planning, Manufacturing Operations, Strategic Marketing, Process Mapping, Marketing Strategy and Techniques, Operational Efficiency, Competitive Analysis, Marketing, Consumer Behaviour, Business Ethics, Global Marketing, Social Sciences, International Relations, Environmental Issue, Business Management, Culture

      4.5
      Rating, 4.5 out of 5 stars
      ·
      338 reviews

      Beginner · Specialization · 3 - 6 Months

    • R

      Rutgers the State University of New Jersey

      Influencer Marketing Strategy

      Skills you'll gain: Social Media Campaigns, Social Media Strategy, Content Marketing, Social Media, Marketing Effectiveness, Digital Media Strategy, Marketing Strategies, Campaign Management, Return On Investment, Key Performance Indicators (KPIs), Drive Engagement, Marketing Budgets, Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Content Creation, Presentations, Target Audience

      4.3
      Rating, 4.3 out of 5 stars
      ·
      188 reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IBM

      IBM AI Foundations for Business

      Skills you'll gain: Large Language Modeling, Data Literacy, Data Mining, Artificial Intelligence, Generative AI, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Applied Machine Learning, Data Analysis, Data Science, Deep Learning, Digital Transformation, Data Strategy, Business Strategy, Business Process Automation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      93K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: AI skills
      AI skills
      I

      IBM

      IBM Full Stack Software Developer

      Skills you'll gain: Istio, Node.JS, Software Development Life Cycle, Kubernetes, Unit Testing, Cloud Computing Architecture, Server Side, Application Deployment, React Redux, Cloud Services, Django (Web Framework), Cloud-Native Computing, Object-Relational Mapping, Git (Version Control System), Full-Stack Web Development, HTML and CSS, Cloud Computing, Jupyter, Large Language Modeling, Interviewing Skills

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      55K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of London

      Fundamentals of Marketing Strategy

      Skills you'll gain: Marketing Planning, Strategic Marketing, Marketing Strategy and Techniques, Competitive Analysis, Marketing, Business Strategy, Market Analysis, Market Research, Target Market, Market Opportunities, Branding, Business Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      214 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Università Bocconi

      Management of Fashion and Luxury Companies

      Skills you'll gain: Retail Store Operations, Brand Management, Digital Media Strategy, Global Marketing, Financial Reporting, Communication Strategies, Market Opportunities, Marketing Management, Business Modeling, Business Strategy, Customer experience strategy (CX), E-Commerce, Consumer Behaviour, Storytelling, Market Trend, Product Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: AI skills
      AI skills
      I

      IBM

      IBM Data Engineering

      Skills you'll gain: NoSQL, Data Warehousing, SQL, Apache Hadoop, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, IBM Cognos Analytics, MySQL, Apache Spark, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Data Store, Jupyter, Generative AI, Professional Networking

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      58K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      I

      IBM

      IBM Relational Database Administrator

      Skills you'll gain: Data Warehousing, SQL, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, Database Administration, MySQL, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Transformation, Data Store, IBM DB2, Jupyter, Generative AI

      4.6
      Rating, 4.6 out of 5 stars
      ·
      57K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • I

      IIMA - IIM Ahmedabad

      Advanced Digital Transformation

      Skills you'll gain: Digital Transformation, Business Transformation, Stakeholder Engagement, Innovation, Organizational Change, Change Management, Business Modeling, Technology Strategies, Organizational Strategy, Artificial Intelligence, Enterprise Architecture, Organizational Effectiveness, Performance Improvement, Cloud Computing Architecture, Governance, Business Technologies, Emerging Technologies, Operational Excellence, Workforce Development, Business Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      132 reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Applied Data Science

      Skills you'll gain: Dashboard, Data Visualization Software, Plotly, Data Wrangling, Data Visualization, Interactive Data Visualization, Exploratory Data Analysis, Data Cleansing, Jupyter, Matplotlib, Data Analysis, Pandas (Python Package), Data Manipulation, Seaborn, Data Import/Export, Predictive Modeling, Web Scraping, Automation, Data Science, Python Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      58K reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Michigan State University

      Photography Basics and Beyond: From Smartphone to DSLR

      Skills you'll gain: Design Elements And Principles, Photography, Photo Editing, Peer Review, Graphic and Visual Design, Post-Production, Photo/Video Production and Technology, Digital Design, File Management, Adobe Creative Cloud, Creativity, Color Theory, Storytelling, Content Creation, Writing, Information Privacy, Web Design and Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Business Foundations

      Skills you'll gain: Operations Management, Return On Investment, Operational Efficiency, Financial Statements, Financial Statement Analysis, Human Capital, Go To Market Strategy, Process Analysis, Branding, People Management, Financial Reporting, Capital Budgeting, Financial Accounting, Financial Modeling, Balance Sheet, Consumer Behaviour, Human Resource Strategy, Marketing Planning, Peer Review, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26K reviews

      Beginner · Specialization · 3 - 6 Months

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    1…101112…272

    In summary, here are 10 of our most popular digital marketing courses

    • Business and Marketing Strategies: University of London
    • Influencer Marketing Strategy: Rutgers the State University of New Jersey
    • IBM AI Foundations for Business: IBM
    • IBM Full Stack Software Developer: IBM
    • Fundamentals of Marketing Strategy: University of London
    • Management of Fashion and Luxury Companies: Università Bocconi
    • IBM Data Engineering: IBM
    • IBM Relational Database Administrator: IBM
    • Advanced Digital Transformation: IIMA - IIM Ahmedabad
    • Applied Data Science: IBM

    Why Learn Digital Marketing?

    Digital marketing is the practice of promoting products, services, or ideas through online channels like search engines, social media, email, and websites. It’s essential for reaching audiences in today’s connected world and plays a key role in business growth across industries. Learning digital marketing equips you with adaptable skills for driving engagement, measuring impact, and advancing your career in a digital-first economy.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    If you want to learn digital marketing for career advancement, business growth, or personal projects, having a clear goal will guide your learning. Regular practice, such as creating and optimizing campaigns, is crucial. Join online communities like Reddit’s r/digital_marketing for tips and support. Work on real projects such as managing social media accounts or running ad campaigns. Digital Marketing Specialization by University of Illinois Urbana-Champaign on Coursera is a great starting yet comprehensive resource.‎

    Coursera’s Digital Marketing courses provide learners with a wide range of skills necessary for success in the digital marketing landscape:

    • Strategies for effective online marketing across various digital platforms
    • Techniques for search engine optimization (SEO) and search engine marketing (SEM)
    • Skills in social media marketing and content creation
    • Understanding of email marketing, affiliate marketing, and display advertising
    • Data analysis and conversion rate optimization to measure campaign effectiveness
    • Digital branding and reputation management‎

    Digital Marketing courses on Coursera are inclusive, accommodating learners with varying levels of experience:

    • Beginners can start with introductory courses that cover the basics of digital marketing.
    • Those with some marketing background can deepen their expertise in specific digital marketing channels or tools.
    • Advanced digital marketers can explore sophisticated strategies and technologies for optimizing digital campaigns.‎

    Upon completing Digital Marketing courses, learners can obtain credentials that may support their career development:

    • Professional certificates that may demonstrate a foundational understanding and practical skills in digital marketing
    • Specializations that focus on nuanced aspects of digital marketing such as digital analytics or inbound marketing
    • Certificates that can potentially be recognized by employers as evidence of your digital marketing expertise‎

    Skills gained from Digital Marketing courses can lead to various roles within the marketing field:

    • Digital Marketing Manager, planning and executing digital marketing campaigns
    • SEO Specialist, optimizing website content for search engines
    • Social Media Manager, managing a brand’s presence on social media platforms
    • Content Strategist, developing engaging content aligned with business goals
    • PPC Analyst, managing pay-per-click advertising campaigns

    Discover which digital marketing role suits you best by taking our career quiz!‎

    Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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