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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • C

      Coursera Project Network

      Introduction to Project Management

      Skills you'll gain: Timelines, Project Documentation, Team Management, Stakeholder Management, Project Management, Project Management Software, Project Schedules, Project Scoping, Work Breakdown Structure, Project Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      U

      Universidad de Palermo

      Product Management

      Skills you'll gain: Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      247 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Macquarie University

      Excel Skills for Business

      Skills you'll gain: Microsoft Excel, Dashboard, Excel Formulas, Spreadsheet Software, Data Visualization, Excel Macros, Data Validation, Data Analysis Expressions (DAX), Data Cleansing, Data Modeling, Financial Forecasting, Workflow Management, Finance, Data Management, Business Intelligence Software, Consolidation, Data Integrity, Data Entry, Business Reporting, Productivity Software

      4.9
      Rating, 4.9 out of 5 stars
      ·
      62K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Minnesota

      Preparing to Manage Human Resources

      Skills you'll gain: Human Resource Strategy, Human Resources, Human Capital, Compensation Management, People Management, Employee Performance Management, Labor Law, Industrial and Organizational Psychology, Employee Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10K reviews

      Mixed · Course · 1 - 4 Weeks

    • E

      Emory University

      Management Consulting

      Skills you'll gain: Data Cleansing, Presentations, Microsoft PowerPoint, Management Consulting, Executive Presence, Business Consulting, Benchmarking, Microsoft Excel, Storytelling, Data Storytelling, Proposal Development, Oral Expression, Business Research, Interviewing Skills, Six Sigma Methodology, Consultative Approaches, Analytical Skills, Data Quality, Professional Networking, Business Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Geneva

      Portfolio and Risk Management

      Skills you'll gain: Portfolio Management, Risk Management, Business Risk Management, Investment Management, Risk Analysis, Investments, Asset Management, Wealth Management, Financial Market, Finance, Probability Distribution, Market Dynamics, Correlation Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Copenhagen Business School

      Strategic Management

      Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Leadership, Business Transformation, Technology Strategies, Competitive Analysis, Global Marketing, Market Share

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.5K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of California San Diego

      Drug Development Product Management

      Skills you'll gain: Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pharmacotherapy, Pharmacology, Regulatory Affairs, Intellectual Property, Portfolio Management, Bioinformatics, New Product Development, Medical Science and Research, Strategic Partnership, Product Marketing, Go To Market Strategy, Health Care Procedure and Regulation, Business Strategy, Marketing Strategies, Market Dynamics, Molecular Biology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Ask Questions to Make Data-Driven Decisions

      Skills you'll gain: Spreadsheet Software, Stakeholder Communications, Dashboard, Data-Driven Decision-Making, Data Analysis, Analytical Skills, Data Presentation, Business Analysis, Expectation Management, Quantitative Research, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      34K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      IBM Business Intelligence (BI) Analyst

      Skills you'll gain: Dashboard, Data Storytelling, Data Warehousing, SQL, Database Design, MySQL, Presentations, Descriptive Statistics, Extract, Transform, Load, Business Intelligence, IBM DB2, Tableau Software, Relational Databases, Star Schema, Data Visualization Software, Interactive Data Visualization, Regression Analysis, Data-Driven Decision-Making, Excel Formulas, Microsoft Excel

      4.7
      Rating, 4.7 out of 5 stars
      ·
      14K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Virginia

      Leading the Modern Day Business

      Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Human Centered Design, Technology Strategies, Information Technology, Customer Insights, Corporate Strategy, Business Strategy, Process Design, Large Language Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      20K reviews

      Beginner · Specialization · 3 - 6 Months

    • N

      New York Institute of Finance

      Introduction to Risk Management

      Skills you'll gain: Risk Management, Business Risk Management, Risk Modeling, Operational Risk, Enterprise Risk Management (ERM), Credit Risk, Risk Analysis, Portfolio Management, Capital Markets, Financial Market, Financial Regulation, Financial Modeling, Probability Distribution

      4.6
      Rating, 4.6 out of 5 stars
      ·
      686 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
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    Market Research
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    1…101112…681

    In summary, here are 10 of our most popular brand management courses

    • Introduction to Project Management: Coursera Project Network
    • Product Management: Universidad de Palermo
    • Excel Skills for Business: Macquarie University
    • Preparing to Manage Human Resources: University of Minnesota
    • Management Consulting: Emory University
    • Portfolio and Risk Management: University of Geneva
    • Strategic Management: Copenhagen Business School
    • Drug Development Product Management: University of California San Diego
    • Ask Questions to Make Data-Driven Decisions: Google
    • IBM Business Intelligence (BI) Analyst: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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