Social Media Strategist / Specialist
If you like creating engaging content for social media, analyzing social media performance, and managing online communities this role is for you.
A Social Media Strategist creates and executes social media campaigns to build brand awareness and engagement. They analyze metrics, optimize content, and manage platforms to enhance online presence.
Skills you’ll need: Social Media Strategy, Social Media Campaigns, Research, Public Relations, Graphic Design, Editing, Social Media Marketing, Search Engine Optimization
Social Media Strategist / Specialist
If you like creating engaging content for social media, analyzing social media performance, and managing online communities this role is for you.
A Social Media Strategist creates and executes social media campaigns to build brand awareness and engagement. They analyze metrics, optimize content, and manage platforms to enhance online presence.
Skills you’ll need: Social Media Strategy, Social Media Campaigns, Research, Public Relations, Graphic Design, Editing, Social Media Marketing, Search Engine Optimization
Recommended credentials
Introduction to Social Media Marketing
Course 1 of 6
Social Media Management
Course 2 of 6
Fundamentals of Social Media Advertising
Course 3 of 6
Advertising with Meta
Course 4 of 6
Measure and Optimize Social Media Marketing Campaigns
Course 5 of 6
Meta Social Media Marketing Capstone
Course 6 of 6
Getting Started with TikTok
Course 1 of 3
TikTok for Business
Course 2 of 3
Advertising and E-commerce on TikTok
Course 3 of 3
Career resources
A social media manager is typically responsible for setting content strategy and driving engagement on a company’s social platforms.
Social media marketers are marketing specialists who use social media platforms to promote a company’s offerings. They often use platforms like Facebook, Instagram, Twitter, and TikTok to reach new customers, engage with current ones, and announce new products or services.
Media planning is a process that marketers use to determine the best method of communicating a message to an audience.
A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.
description:A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.
If you like: creating online marketing campaigns, analyzing digital data, driving customer engagement.
This role has a $67,456 median salary ¹.
This role has approximately 9,832 jobs available ¹.
A Graphic Designer develops visual content for print and digital media. They combine art and technology to communicate through images and layout.
description:A Graphic Designer develops visual content for print and digital media. They combine art and technology to communicate through images and layout.
If you like: creating visually appealing designs, using advanced design software, collaborating with other creatives.
This role has a $57,984 median salary ¹.
This role has approximately 27,291 jobs available ¹.
A Content Creator produces a variety of content formats for digital platforms, including articles, videos, and social media posts.
description:A Content Creator produces a variety of content formats for digital platforms, including articles, videos, and social media posts.
If you like: creating engaging digital content, experimenting with new strategies, analyzing audience feedback to enhance brand visibility.
This role has a $53,900 median salary ¹.
This role has approximately 8,837 jobs available ¹.
Credentials
A Python Developer specializes in writing server-side web application logic.
description:A Python Developer specializes in writing server-side web application logic.
If you like: writing code, solving complex problems through algorithms, working with data.
This role has a $132,864 median salary ¹.
This role has approximately 16,433 jobs available ¹.
¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (5/1/2024 - 5/1/2025)