How to Become a Social Media Manager [VIDEO]

Written by Coursera Staff • Updated on

Today, we're exploring what it takes to become a social media manager. If you have a knack for storytelling, a keen eye for design, and the ability to analyze audience engagement, this might be the perfect career for you.

[Video thumbnail] How to Become a Social Media Manager

If you have a knack for storytelling, a keen eye for design, and the ability to analyze audience engagement, a career as a social media manager may be right for you. The video covers the following topics:

  • The value of social media in marketing

  • Responsibilities of a social media manager

  • How to excel as a social media manager

  • Social media management is a growing field

  • Paths to becoming a social media manager

Start learning and building your skills in social media management on Coursera!

Meta

professional certificate

Meta Social Media Marketing

Launch your career as a Social Media Marketer. Build job-ready skills – and must-have AI skills – for an in-demand career. Earn a credential from Meta 5 months or less. No degree or prior experience required.

4.8

(19,635 ratings)

489,351 already enrolled

Beginner level

Average time: 5 month(s)

Learn at your own pace

Skills you'll build:

Digital Marketing, Marketing Budgets, Key Performance Indicators (KPIs), Instagram, Advertising, Target Audience, Presentations, Content Creation, Brand Management, Campaign Management, Social Media Strategy, Marketing, Marketing Effectiveness, Paid media, Marketing Analytics, Social Media Marketing, Goal Setting, Social Media Management, Social Media Campaigns, Content Marketing, Social Media, Online Advertising, Performance Analysis, Marketing Strategies, Facebook, Marketing Channel, Customer Analysis, Digital Advertising, Data Collection, Information Privacy, Marketing Materials, Social Media Content, Copywriting, Advertising Campaigns, Bidding, Budget Management, Content Performance Analysis, Branding, Customer Engagement, content management, Project Closure, System Requirements, Analysis, Communication, Data Analysis, Performance Reporting, Data Presentation, A/B Testing, Return On Investment

Coursera Plus
Build job-ready skills with a Coursera Plus subscription
  • Get access to 10,000+ learning programs from world-class universities and companies, including Google, Yale, Salesforce, and more
  • Try different courses and find your best fit at no additional cost
  • Earn certificates for learning programs you complete
  • A subscription price of $59/month, cancel anytime

Updated on
Written by:

Editorial Team

Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact...

This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

Advance in your career with recognized credentials across levels.

Subscribe to earn unlimited certificates and build job-ready skills from top organizations.